Moty Fridman

Born in Israel, Moty Fridman is recognized in the art world as an accomplished and innovative sculptor.

“It all started when I was 19 years old going with my mother to an art class “

After a few classes he understood that in order to express himself he needs no teachers.

Today I know that I understand myself better looking at my sculptures.

In 2003, Moty founded -417, a global skincare brand sold in more than 15 countries including France, Switzerland, Russia, Denmark and Argentina. Moty’s modernist philosophy extends to beauty and beyond. As an artist, Moty’s continual passion for beauty and purity inspired him to create skincare products as the tools to help women become a master of their own art. -417’s products are laid out in an order much like how an artist would paint, beginning with products to “prepare the canvas.”